Color Swatches

Color Swatches

Primaries
Primary colors evoke a childish, playful sentiment.  use color sparingly for maximum impact
  • text : CC0000
  • text : FF9900
  • text : 003399
  • text : 666666
  • text : 000000
  •  
    Secondaries
    secondary colors have a sophisticated look
  • text : 336600
  • text : 9900CC
  • text : FF3300
  • text : 666666
  • text : 000000
  • text : ghostwhite
  •  
    Professional (red)
    use red minimally for impact and a serious tone.
  • text : CCCCCC
  • text : 990000
  • text : 660000
  • text : 666666
  • text : 000000
  •  
     
    Professional (blue)
    Send a corporate message with this sedate and serious combination
  • text : 003366
  • text : CCCCCC
  • text : 333333
  • text : 666666
  • text : 000000
  •  
     
    Warm
    the Warm color palette exudes a friendly, happy mood.
  • text : FFFF99
  • text : FFCC66
  • text : FF9900
  • text : 990000
  • text : 330000
  •  
     
    Cool
    The Cool palette is cultured and aloof.
  • text : 99CCFF
  • text : 009999
  • text : 003399
  • text : 333333
  • text : 000000
  •  
     
    Rich
    Combine the rich jewel-tones with black for an elegant, powerful site
  • text : 996600
  • text : 336600
  • text : 990000
  • text : 003366
  • text : 330033
  • text : 000000
  •  
     
    Neutral
    The neutral palette is subtle and conveys class and respectability.
  • text : cccccc
  • text : cccc99
  • text : 996633
  • text : 330000
  • text : 000000
  • text : ghostwhite
  •  
    Clashing
    Use red and blue against one another for dramatic results.
    balance with gray and black
  • text : FF3300
  • text : 990000
  • text : 000099
  • text : 666666
  • text : 000000
  • text : white
  •  
     
    Mono-chromatic
    This subtle palette provides a range of values.
    Experiment with monochromatic palettes in different hues.
  • text : cc99ff
  • text : 9933ff
  • text : 6600cc
  • text : 330066
  • text : 000000
  •  
     
    Natural
    This palette provides a down-to-earth tone.
  • text : 999966
  • text : 336633
  • text : 003300
  • text : 996600
  • text : 663300
  • text : 000000
  •  
     
    Southwest
    Take advantage of the colors found in the Southwestern deserts of the United States
    Use teal sparingly for maximum effect
  • text : 006666
  • text : cccc99
  • text : cc9966
  • text : cc6666
  • text : 330000
  •  
    Retro
    use brighter colors in small areas for maximum impacts
  • text : 99cccc
  • text : cccc33
  • text : 999900
  • text : cccc99
  • text : 000000
  •  
     
    Shocking
    These colors are effective at setting a mood, but use bright colors sparingly
  • text : ff3333
  • text : cc66cc
  • text : 6699ff
  • text : 003366
  • text : 000000
  • text : ghostwhite
  •  
     
    Masculine
    this deep, rich palette conveys a masculine look, especially if gray is predominant
  • text : 990000
  • text : 003366
  • text : 006600
  • text : 333333
  • text : 000000
  •  
     
    Sporty
    Youthful and energetic, use brighter colors sparingly as they can be hard on th eyes
  • text : FF0000
  • text : 999999
  • text : 339999
  • text : 669900
  • text : 000000
  •  
     
    Tranquil
    This soft color palette is soothing.
  • text : 99CCCC
  • text : cccccc
  • text : 003366
  • text : 666666
  • text : 000000
  •  
     
    Soothing
    Another soft palette.
    This one has a little more energy than the TRANQUIL palette
  • text : 66FF99
  • text : 339966
  • text : 9966cc
  • text : 6600cc
  • text : 000000
  •  
     
    Soft
    This palette conveys a femininity.
  • text : 99CCFF
  • text : cc9999
  • text : cc6666
  • text : 666666
  • text : 000000
  •  
     
    Vibrant
    The contrast of red and blue give this palette power and zip
  • text : ff3300
  • text : 3333cc
  • text : 6666ff
  • text : 666666
  • text : 000000
  •  
     
    Metallic
    To achieve metallic effects, use gradations from one color or another
    Gradations should be used in small areas online to avoid banding and large file sizes
  • text : FFffff
  • text : cccc66
  • text : 996600
  • text : 666666
  • text : 000000
  • text : ghostwhite
  • Bright
    These colors enhance one another
    Use sparingly so as not to over-whelm
    balance is achieved with black
  • text : ff9900
  • text : ff3333
  • text : 336600
  • text : 006666
  • text : 000000
  • text : ghostwhite
  •  
     
    Sophisticated
    convey a modern look with this color palette
  • text : 669999
  • text : 996699
  • text : 660033
  • text : 330033
  • text : 333333
  • text : cccccc
  •  
     
    Muted
    This palette is a bit more subtle and masculine than a strict sophisticated palette
  • text : cccccc
  • text : 666600
  • text : 333366
  • text : 003333
  • text : 333333